On June 1, 2022, private equity firm Growth Catalyst Partners (“GCP”) announced it has joined forces with seasoned digital media and technology executive, Greg Mason, in the formation of SilverAssist, a comprehensive senior assistance platform incorporating market-leading information, tech-enabled services, and lead generation serving the Elder Care Market. Three initial acquisitions by SilverAssist have been closed: Elderlife Financial, a financial concierge service for families seeking senior living arrangements, Care Changes, an advisory service for finding senior communities, and FamilyAssets, a related information platform. Seward & Kissel was pleased to represent GCP and SilverAssist in connection with this middle market private equity transaction.

GCP is a middle market growth equity firm focused on information, marketing and tech-enabled services businesses. SilverAssist is a comprehensive senior assistance platform, connecting seniors and their families with trustworthy information, expert guidance, and quality services to simplify senior life.

Seward & Kissel LLP (www.sewkis.com) is a leading New York law firm, originally established in 1890, offering legal advice emphasizing business, financial and commercial law and related litigation. The firm’s Business Transactions Group handles middle-market M&A, private equity, venture capital and joint venture transactions involving a wide variety of industries. The firm is ranked as Highly Regarded for Corporate/M&A by Chambers USA and is recommended by The Legal 500 in the middle-market M&A category, stating that “Seward & Kissel has considerable expertise in M&A;…The team regularly acts for private equity firms, international businesses and financial services companies in a huge variety of domestic and cross-border corporate and financing transactions.”

The company’s press release describing this transaction is available here.